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Social media marketing: Build it and they will come?
The memorable saying “If you build it, they will come” worked well in Kevin Costner’s blockbuster hit Field of Dreams, but from a marketing perspective it usually doesn’t work that easily. In one of my...
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Zappos slips up on customer retention
Have you ever loved, or despised, a company enough that it has assumed a sort of persona in your mind? For example, every time I approach a retail location of a certain giant wireless company that I...
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Five ways marketing is like dating
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so...
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Point. Click. Share. Like.
When was the last time you used your digital camera (excluding your smartphone)? Remember that fancy Canon you got for Christmas a few years ago? It’s probably building dust on a shelf like mine. Ten...
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